The advent of social media means that all our lives are becoming more and more transparent.
As a serious job seeker or job changer, what should you be aware of?
Employers used to just read applications and CV and, then make an informed decision about short-listing and invitations to interview. Now, there is more to read and discover about potential new recruits. As part of your job search strategy you need to be aware of where and why you need social media.
Social media profiles
Your profiles on Twitter, Facebook, LinkedIn and even Instagram and Pinterest need to align. There needs to be a correlation and professional commonality about what you are posting. Of course, it is acceptable to have an on-line personal life but a serious job seeker will make sure that their social media presence is part of their strategic plan to position themselves as an expert, with professional skills, a suitable and appropriate network and a keen interest in certain industries.
Your expertise, passion and professionalism can come across well. They can show your enthusiasm for your metier and how you keep up-to-date, the research you have read and shared with others and your commitment to your industry.
[pullquote]Your four donuts on the 7.32 train opposite the hot person reading Private Eye may forever haunt you[/pullquote]
Your professional network as seen on LinkedIn can demonstrate your value and as well as helping you in your job search, your contacts show you are actively engaging with groups in certain sectors, alumni and that you are knowledgeable in your specialist field.
Of course any activity that you carry out that links you to your potential new employer will go in your favour. Social media is easily traceable and your comments, shares and likes on their social media activity can be useful. If you have engaged with them, asked questions and commented then you are in a strong position when you submit your application.
Social media can be used for screening. Use it wisely and make it work for you.