As one of the smallest items in the job hunter’s strategy, a business card is one of the most powerful.
Small and simple, smart and effective a business card means you are prepared, serious and ready to work.
Used innovatively and wisely, a professional business card promotes you and is an easy accompaniment to your CV/resume and covering letter.
Job hunting is all about self-marketing and self-promotion these days and what easier way to do it than using a business card? [pullquote]What do you do in situations where passing out a handful of CV/ resumes is not feasible? Use a business card.[/pullquote]
What do you include on your business card?
Using both sides of the card you have the opportunity to display uncluttered but pertinent information in a clear and concise manner.
- Contact details including your full name, any qualifications, relevant e-mail address and phone number
- Link to a professional web presence; either your own website or your LinkedIn profile. You could also include a QR code.
- Position you are looking for – your career focus.
- Tag line or value proposition of what makes you unique in your offering
- Three to five skills or knowledge assets which will be sought after
Keep the business card crisp and clear.
Don’t make it fussy or too complicated.
Simple black and white or with one added colour is enough to draw attention to your assets.
Think what would present you in the most effective light.
Once you have your business card you must carry it everywhere you go. Offer it appropriately at networking events, when you attend meetings and share it with your friends and colleagues. Where you can, offer up two or three so your contacts can pass your message on.
Good luck with making an impression and getting that job.