As a job seeker, it is essential to have a LinkedIn profile as your window for opportunity.
Your profile needs to be dressed accordingly and LinkedIn now gives each member the chance portray themselves as best they can.
Starting from the top: LinkedIn tips to having the best profile possible
- Images. A blank profile on LinkedIn says nothing other than you cannot be bothered to work on your profile. A smart head and shoulders image is best for your LinkedIn picture and if this is an image you can use on all your social media, then that is a bonus too. Apart from the head-shot, you also have the opportunity to upload a suitable banner. If you are in the financial markets, why not have graphs or symbols of money etc. If you are in alternative sectors use images that represent the client outcomes.
- Headline. This is your chance to write up your keywords describing what you do. As a job seeker, you do not want to pigeon hole yourself into ‘manager @ global inc’ but rather say something along the lines of Operations Manager | Logistics Specialist | Business Administrator. Use symbols * | + to separate out the keywords and to draw attention to your titles.
These days, first impressions are delivered through Google search results, not in a face-to-face meeting. William Arruda, Forbes
- Summary. Forget the coaching you have had about writing dynamic statements as an intro to your CV, the summary part on LinkedIn is all about you as a person and what you can do for your next employer. Write in the first person about what you offer and what successes you have had. This is the part where you engage with your reader and demonstrate your abilities to do what you do best. This is likely to be the most read part of your LinkedIn profile and needs to rapidly show you off so the reader wants to learn more.
- Connections. Having connections is a good thing and sharing your network is positive too. It shows you are open to networking and a real player in the LinkedIn field. Use your network when you can. Follow and like their activity and share relevant information. Ask your network for support by messaging.
- Recommendations. LinkedIn loves the idea of endorsements and recommendations which show the reader your skills and your value. Encourage your colleagues, past clients and your network to clarify the skills you have and to write a testimonial. Nothing is more powerful than a client recommendation.
- Groups and Influencers. LinkedIn offers you the chance to keep as up-to-date as possible by allowing you to follow Influential people, topics and news. You have no excuse not to be knowledgeable about what is happening in your field. And, it is a great way to extend your reach and network.
If you are in business, and LinkedIn is your showcase then these tips apply to you too.
If you would like some help or want a free review of your profile send me an email.
Lynn is a Chartered Member of the CIPD, a member of the CDI and qualified to administer level A & B psychometric tools to support career transition when appropriate. She is a competent career practitioner and holds a PgDip in Adult Guidance and Assessment. She is also the author of two recently published books, Get That Job and Can’t Get That Job. See her website!
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