Archive for the ‘Articles’ Category

Writing a job advertisement is a complex business, you need to have a cross between marketing brief selling the role and the responsibilities and a factual list of what candidates need to do.

There’s also the process to finalise. These are a few things to consider:

• Have you got an in-house design that you need to stick to? What will the content of the advert be?
• How will applicants respond? By application form, fax, telephone, in person at the organisation or agency, by letter, by email on the internet, by tape or braille?
• Who is to be responsible for sifting the applications? What is the selection process going to be?
• If interviews are to be held, when will they be and will everyone who needs to be involved be available?
• Are selection tests to be used? Is there the expertise to administer them and ensure they are non-discriminatory and appropriate?
• Are references/medicals to be requested?
• Are arrangements in hand to give prompt acknowledgement of applications received?

Now, the advertisement itself.  These need to be designed to catch and attract the right applicants.  If you are submitting to newspapers or professional journals, you can ask for guidance.

Remember to target the right audience, so tailor the advert appropriately. The advert should be clear and easily understood and must be non-discriminatory, avoiding any gender or culturally specific language.  It is a good idea to include your company’s statement of commitment to equal opportunities saying you welcome applications from all sections of the community.

Top tips:

• if your company is well-known, does it have a logo that could feature prominently in the advertisement? Make the advertisement consistent with the company image
• should the job title be the most prominent feature?
• keep the text short and simple while giving the main aspects of the job, pay, career prospects, location, contract length
• can specific details – such as pay, qualifications and experience required – be given in a way which will reduce the number of unsuitable applications?
• is it possible to avoid generalisations such as ‘attractive salary’, or ‘appropriate qualifications’ which may discourage valid applications?
• can you provide job details on tape or in braille and accept applications in a similar format?
• is the form of reply and the closing date for applications clear? Is there a contact name and phone number for further information and enquiries?

All advertisements should carry the same information, whether for internal or external use.

Fast Track 2010 – Published Materials

• Career, Aptitude & Selection Tests, J Barrett, Kogan Page
• How to Pass Graduate Recruitment Tests, M Byron, Kogan Page
• How to Pass Selection Tests, M Byron, S Modha, Kogan Page
• How to Succeed in Psychometric Tests, D Cohen, Sheldon Press
• How to Pass Civic Service Qualifying Tests, M Byron, Kogan Page
• How to Pass Verbal Reasoning Tests, H Tolley & S Thomas, Kogan Page
• How to Pass Computer Selection Tests, S Modha, Kogan Page
• How to Master Personality Questionnaires, M Parkinson, Kogan Page
• Test Your Own Aptitude, J Barratt, G Williams, Kogan Page
• How to Win at Aptitude Tests, P Pelshenke, Thorsons
• Interviews Made Easy, M Parkinson, Kogan Page

Lynn Tulip Chartered MCIPD, PgDip Guidance & Assessment
HR & Career Management Consultant
http://assessment4potential.tel/

• Don’t include criteria which are not relevant to the job. Only include skills, knowledge, abilities, and education if they are directly relevant to the job, and be able to justify them. Too expansive or too limited criteria can broaden or restrict applications respectively or reduce the likelihood of certain groups applying – requiring a number of years’ experience may discriminate against applicants on the basis of age and/or gender

• Don’t include criteria that can’t be objectively assessed, such as a good sense of humour

• Don’t overstate the requirements of the job. This may result in suitable candidates being put off or in appointing an over-qualified candidate who then becomes frustrated in the job and moves on. Giving candidates an accurate impression of what is required of them can improve staff retention

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• DO make clear the relative importance of requirements that are essential and desirable and be able to justify them

• DO make clear the importance of any biographical information you request such as educational attainment and validity of certificates (ie those from abroad)

• DO have the person specification checked by someone else, preferably someone responsible for equal opportunities, to remove any personal preferences

• DO review the person specification(s) over time for potential revisions

• DO be explicit about what is required and why

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